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Digital Technology Applications and Research Center Our
Digital Technology Applications and Research Center (DTARC) has the objective
to help our customers effectively manage technological change and uncertainty,
thereby taking advantage of advanced technology to create marketing opportunities
and meet marketing challenges.
Inside DTARC we apply, test, and research all types of digital technologies of keen interest and need to our customers. These may include Internet marketing, WWW strategies for fulfillment and customer service, the latest software and operating systems, interactive CD-ROM, SGML, wireless, computer telephone integration (CTI), fax technologies, mass digital storage and retrieval, and many more. DTARC is a powerful tool facilitating global delivery of our Flagship Services. DTARC applies innovative digital solutions to global fulfillment of material and information, Program Administration, and Direct Marketing and Database Management. DTARC also has a pivotal role in on-line real-time sales lead management strategies and applications.
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